MMM Juval, one of six mountain museums of the former extreme alpinist Reinhold Messner, is located between the sunny Val Venosta and the Val Senales. This museum focuses on the myths of the mountains and is aimed at bringing the fascination of mountains closer to visitors. The position of the castle itself is worth to be visited, as it thrones on the mountain ridge above the valley like an eyrie.

Dedicated to the religious aspects of the mountains, the museum is actually only one part of a much larger concept of museums by Reinhold Messner. There is a total of six "MMM - Messner Mountain Museums", making up the world’s only and biggest mountain museum ever. The idea behind the mountain museums is to promote the respect and sensitivity towards the mountains.

MMM Juval shows pictures of the most important holy mountains, e.g. the Ayers Rock, the Fujiama and the Kailash. Moreover there is a unique Tibetica exhibition, objets d'art from Nepal, Africa, India as well as religious symbols from Hinduism, Buddhism and Christianity. One hall is dedicated to an exhibition focusing on the Tibetan myth character Gesar Ling. The castle offers also a mountain zoo - Reinhold Messner practices viticulture and biologic agriculture at Juval Castle. A unique mixture of local and exotic culture awaits you!